Christian, Oliver and Wolfgang - first fellow students, then friends - and today also business partners.

 

The COW style originated somewhere between Bangkok, Singapore and the Gili Islands. On a trip around the world in 2011, Christian and Oliver not only let their souls dangle, but also let their thoughts wander: Life, actually, it should always be like this. Free, carefree, full of possibilities. The feeling was born. Now it was time to hold on to this feeling so that it would always be with you.

 

What followed was a lot of bureaucracy: after all, Austria is not a deserted island in Southeast Asia. It was worth the effort: their own company, which is not just a business for the boys, but also a passion. The hammocks have been swapped for office chairs - not a bad swap by any means. In their hometown of Graz, COW have created a lounge with enough space for everything: for crazy ideas, beautiful jewelry and a lot of hard work. The sunsets on your own terrace make up for some overtime hours.

Some time has now passed since the trip around the world, and a romantic idea became a reality, which on some days is more beautiful than any dream. Because the COW style quickly found many friends and sponsors and is now an integral part of the Graz creative scene. More and more doors are opening, more and more steps are being climbed, new projects are being tackled - but one thing remains the same:

COW represent the brand with their name, their faces and their friendship. A trend label with passion, professional and passionate.

And best of all: anyone can become a COW styler. Everyone can have the feeling that drove Christian, Oliver and Wolfgang to turn their lives upside down.